From their description:
"The goal of the group:
To spread the word about the Chicago Veggie Pride Parade
To facilitate organization of the Chicago Veggie Pride Parade
To involve local veg*ns in building a support system and promoting veg*nism in general
We encourage everyone's participation regardless of your level of involvement: either you would like being actively involved in organizing the Chicago Veggie Pride Parade or simply wish to participate in it (celebrating with your new friends)."